Optilogic
Case Study

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Building a brand that’s
un-frog-ettable.

Optilogic is a new leader in supply chain design software. Their product, Cosmic Frog, combines powerful engines and solvers into one intuitive platform, allowing business leaders to make the most optimal decisions around cost, service, and risk. They look to us for any and all marketing efforts, such as web design and development, product branding, social media management, strategy, videography, blog writing, and graphic design (just to name a few).

Industry

Supply Chain
SaaS Software

Requirements

Brand Identity
Logo
Web Design
Videography
Content Marketing
Social Media Strategy 

Completion Date

Ongoing

One of the many projects we’ve had the pleasure of working on for Optilogic has been the launch of their supply chain design software, Cosmic Frog. We took them through a thorough brand identity workshop and were tasked with creating a brand for their product that spoke to both a frog and the universe around us. 

When it comes to developing copy for blog articles, landing pages, web pages and social media, we’ve worn the hat of everything from a second set of eyes to full-blown editor and writer. We collaborate with our clients to make sure the copy is on brand and on target. 

Through case studies, thought leadership articles, product updates, regular social media posts, promotional videos, lead generating content and website pages, we’ve helped the Optilogic team successfully communicate their software to their target audience and position themselves as thought leaders within the supply chain network.

A Supply Chain Design Leader

Through case studies, thought leadership articles, product updates, regular social media posts, promotional videos, lead generating content and website pages, we’ve helped the Optilogic team successfully communicate their software to their target audience and position themselves as thought leaders within the supply chain network.

Results

2,200

new Linkedin followers

20%

decrease in bounce rate

400+

launch event registrants

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